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iTunes U FIle Format Guidelines
Audio files must be either AAC or MP3 with appropriate file extensions (.m4a, .mp3). To use specific cover artwork with an audio track, use the AAC file type format (.m4a). 

In order for audio to be added to a collection it must be in the .m4a or .mp3 format to upload to iTunes U.  We will use the online tool Zamzar to convert audio files to the correct format.